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Six Changes in Competition Pattern of Lithium Electricity Market in 2018
发布时间:2018-12-13 10:06:00 点击:

In 2018, lithium battery enterprises are facing multiple pressures of subsidy decline, gross profit rate decline and raw material rise. Meanwhile, the industry concentration is further intensified.2018 will be a watershed year for the power battery industry, with industry reshuffle accelerating and low-end manufacturers facing elimination.Specifically, there were six major changes in the power lithium battery industry in 2018:

1, Foreign-funded enterprises have made a comeback and the competition in the industry has intensified.

In the field of power lithium battery, Japanese and south Korean enterprises have the leading edge in technology and occupy the dominant position for a long time.China's new-energy car subsidies in recent years have kept foreign companies at bay, frustrating Japanese and south Korean companies that once wanted to expand in the Chinese market.But in the face of China's huge market, Japanese and south Korean companies will not give up easily, only to change China's policy, will come back.

According to the list of the 307th batch released by the ministry of industry and information technology, two models of Dongfeng yueda Kia K5 and Dongfeng Renault are equipped with batteries provided by Nanjing LG chemical, indicating that foreign-owned power batteries have begun to re-enter the Chinese market.

Japanese and south Korean battery companies are also redoubling their investment in China, with LG chem and huro cobalt setting up a joint venture worth 4 billion yuan in early April.Samsung isn't behind either. Samsung electronics vice chairman Lee Jae-yong recently held talks with BYD's Wang Chuanfu,maybe working together on auto electronics.Panasonic is also teaming up with Tesla to build a superbattery factory in China.

Japanese and south Korean enterprises are coming fiercely, domestic battery companies will face more fierce competition.

2,Upstream and downstream horizontal layout, resource competition intensified.

"military forces have not moved and the forage has started already".Since 2018, the battery industry has increased the distribution of upstream raw materials, and the competition for resources has become increasingly fierce.Battery companies such as CATL, BYD and DYNAVOLT TECH,etc, as well as car companies such as Volkswagen, BMW, Great Wall and Tesla, have increased their upstream raw materials through equity participation or direct purchase.

The fluctuation of the raw material price of lithium electric power will bring considerable uncertainties to lithium electric vehicle enterprises. In order to ensure sufficient supply of raw materials without shortage of raw material and be not in a passive situation, vehicle enterprises invest in upstream raw materials or sign long-term agreements with them to become the common choice of the industry.

At the same time, the cathode materials, anode materials, electrolytes, the diaphragm and other industry chain enterprises have also launched the horizontal layout, such as the anode material enterprise overweight lithium cobalt ore and the layout of the precursor material,cathode materials enterprises expanding graphitization capacity, electrolyte enterprises involving in lithium hexafluorophosphate and upstream raw materials, diaphragm enterprises beginning to build coating capacity,etc.

3, Diversifying layout, expanding market segments

Under the influence of rising raw materials and declining subsidies, the profitability of power battery enterprises generally declines.In 2018, the situation is more severe. Due to the fierce competitive environment and great pressure on survival, battery companies begin to adjust their strategic layout.It is the common choice for power battery enterprises to expand market segments and achieve diversified layout.

Sunwoda power battery which takes battery cell, PACK and BMS as its business core builds a closed industrial chain,through strategic cooperation with upstream raw material enterprises, battery materials enterprises and downstream new energy automobile enterprises.Sunwoda which is already a leader in consumer batteries, is also actively exploring the power battery market to achieve a "two-legged" walk.

Companies that had been focused on one area are also looking to expand, putting their eggs in several baskets to reduce risk.Power battery companies focusing on the field of new energy passenger cars and special vehicles all said that they will enter the new energy passenger car market in 2018.

At the same time, a number of enterprises told lithium big data, in order to reduce the impact of subsidies on enterprises, they began to layout in energy storage and other fields  with little or no subsidy.

4, There are fewer crosses and it's harder to get in

Since 2018, the investment and merger in the power battery industry is still hot. According to the statistics of lithium electric power, there have been more than 30 investment and merger in the lithium battery industry chain since 2018, but most of the investment enterprises are enterprises with abundant capital in the industry, and compared with previous years, the number of cross-border entrants has decreased a lot.

Under the situation of declining subsidies and crazy rise of raw material prices, power battery enterprises are facing multiple pressures and industry competition is intensifying.As policy dividends fall, new entrants are unable to compete with those with a strong technology base that has been groping in the industry for years.For the new crossover, on the one hand, the best entry time has been missed, on the other hand, the power battery industry competition pattern has basically formed.,blind entry risk increasing. Followly, power battery will be the battlefield of "professional players".

5, Survival of the fittest, industry further concentration

At present, the domestic power battery market is highly concentrated. Since 2018, the industry concentration has been further improved, while the industry reshuffle has intensified.On the one hand, the increasing energy density of power batteries has raised the threshold for products to enter the market and accelerated the elimination of enterprises.On the other hand, cost reduction has become an irresistible trend, and the pressure of price reduction is gradually transmitted to the upstream, and power batteries are gradually transformed from profitmaking industry to low-profit industry

With the deep adjustment of national policies, the concentration of power battery industry will continue to improve.In 2017, the top10 power battery enterprises accounted for 72% of the total installed volume, the top five enterprises accounted for 60%, and ningde times alone accounted for nearly 30%.In 2018, the situation is more obvious. CATL accounted for 50% of the total installed capacity in the first quarter of 2018, while the top10 power battery enterprises accounted for 90% of the total installed capacity.

In the future, most of the power battery industry capacity will be concentrated in a few large enterprises, battery industry concentration, industry survival of the fittest, the first echelon will be bigger and stronger, and the second and third line enterprises will face the crisis of low-end production will be eliminated.



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